PRIVACY NOTICE

On July 5th, 2010 The Official Federation Journal issued the FEDERAL LAW ON PROTECTION OF PERSONAL DATA HELD BY PRIVATE PARTIES that is why to fulfill the mentioned law, the Company KETZALTOUR, VARIABLE CAPITAL CORPORATION declares responsible of the protection of the personal data that are provided by our clients and providers, that is why with the intention of guaranteeing the right to privacy and the right to informational self-determination corresponding due to the entry into force of the mentioned law, sets to your disposal the present PRIVACY NOTICE with the aim that you learn how we use, store and handle your personal data that are under our possession, at the same time it has as an aim that you know about your rights and the way in which you may uphold them, in case you feel aggrieved by the usage, storing or handling that is given to the same, in light of the fact that if there is no opposition to the treatment given to the same, you will grant your consent for KETZALTOUR, VARIABLE CAPITAL CORPORATION, may use them in compliance with what has been foreseen in the present privacy notice.

Before providing any information, please read and understand the terms of this Privacy Notice, expressly stating your consent to accept them.

Except of the fulfillment of these last purposes, we will not transfer the data to any third party.

Following, the complete text of the Privacy Notice:

I. RESPONSIBLE PARTY OF THE PROTECTION OF PERSONAL DATA.

KETZALTOUR, VARIABLE CAPITAL CORPORATION, and / or its affiliated and /or subsidiary companies and / or natural person and companies related owners of the trademark tips4travel, identified as ketzaltour, dedicated to the execution of any activity related with the national and international tourism industry, including agents, brokers, representatives, intermediaries from other tourism agencies, hotels, restaurants and entertainment centers; planning, sales and organization of all kinds of excursions and pleasure or business trips within and outside the Mexican Republic, we recognize that our clients and providers give us personal data, due to this last our commitment is to protect and handle these data only for the aims intended which are necessary for the operation, management, contracting and provision of the tourism services contracted with us and / or the goods and services that we request, to sell the services that are requested to us, for the provision of a service, to provide us the requested goods, to inform you about changes in the goods or services that we request or are requested from us, to collect the traded goods or services provided, to evaluate the quality of the services, to identify and confirm the identity of our clients and providers, to offer commercial promotions of goods or services or our own or from third parties that we consider may be of our client’s interest, to comply with the rights and responsibilities contracted with our clients, providers or third parties, to transfer or share to third parties the personal data retrieved, to be recorded on a video, due to the aforementioned we recommend you to read and understand the terms of this Privacy Notice before providing any information and if it is the case to express your nonconformity with the same.

II. ABOUT THE PERSONAL DATA THAT WILL BE SUBJECT OF USAGE (hereinafter “the Data”).”)

The personal data that the Title Holder will provide and thus, subject of usage may be Identification Data; such as: Name(s), Surnames; Birthdate, Age; Sex, Federal Taxpayer Identification Number, Sole Population Registration Code, Education Level, Marital Status, Official national or foreign identification document; Voter’s Code, Registration or Id Card Number, Signature; Contact information; such as: Home address, e-mail, Telephone number, Mobile number and/or Fax; Professional or Work Data; such as: Company Name, Position, Salary, Telephone, Work Career, Number of years in the job. Besides the aforementioned we may also request data about hobbies, amusement and fun, pastimes; travel frequency and preferred places within and outside Mexico, as well as particular interests.

III. ABOUT SENSIBLE PERSONAL DATA.

In accordance with the provisions in article 3, fraction VII of the Federal Law on Protection of Personal Data held by Private Parties, the data considered sensible are intimate personal data are such as: Ethnic or Racial Origin, State of health, Diseases Suffered, Allergies, Blood Group, Treatment and / or Ailment Medical Certificates, Possible Addictions, Blood Type, Genetic Information, Religious, Philosophical and/or Moral Beliefs, Sexual Preferences.

IV. ABOUT FINANCIAL DATA.

The Responsible Party will gather financial data deemed necessary in order to collect or pay goods or services charged to credit card or banking transfers, among these data we may find: movable property and real estate, tax information, credit report, income and expenditure, name of the banking institution, number of branch, number of the bank account, number of standardized interbank code, form of payment, credit card number, debit card number; Tax or Legal Data; such as: address for tax purposes, employer registration number, corporate name.

V. ABOUT THE USE OF YOUR DATA.

Your Data will be used for the following purposes:

a. Main Purpose: Contact Information and identification to operate and manage the tourist services you contract with us, which is necessary to offer our services, this information includes: Identity verification for the correct provision of the service from the part of KETZALTOUR, S.A. DE C.V., or a third party; Hiring independent services with third parties; Correct delivery of printed information; Registration and filing.

b. Secondary Purpose: Additionally your personal information may be used to improve the commercial and marketing process, this information includes; To ensure efficiency in our services and provide better attention to the Title Holder, as well as to improve the experience in the use of our services; To send and present goods and/or services which could be relevant or attractive, including their involvement in promotions, offers and advertising campaigns, of our own or from third parties; ) To inform about changes or new products and services which we consider can be of your interest; to comply with legal obligations; To evaluate the quality of our service or to perform internal studies about consumer habits.

VI. ABOUT DATA TREATMENT AND REFUSAL.

The treatment of your personal data must be limited to the fulfillment of the aims foreseen at the present Privacy Notice, for that purpose, the information provided voluntarily containing Personal Data, will be treated under the strictest security measures to guarantee their confidentiality. Your Personal Data may be used for aims which are different to those mentioned or included in the present Privacy Notice, in the understanding that those aims will be compatible with the ones described and may be considered comparable.

KETZALTOUR, S.A. DE C.V., may submit all or part of the Data to third parties, which may be natural or artificial persons, national or foreign, affiliated or subsidiary companies, including goods or service providers, that require to know about this information, including information storage servers, who will be forced to keep the confidentiality of the data and according to this Privacy Notice. The recipient third parties, may include, but are not limited to be, tourist, commercial and / or service companies.

VII. ABOUT THE EXERCISE OF ARCO RIGHTS.

The Title Holder will have the right to request KETZALTOUR, S.A. DE C.V., at any moment access, correction, cancelation or opposition concerning his/her Data ("ARCO rights").

KETZALTOUR, S.A. DE C.V., with address located in the street of Matias Romero Street Number. 425 P.A., Colonia Del Valle, Postal Code 03100, Delegación Benito Juárez, in Mexico City, is responsible of guarding the personal data that are provided by our clients and providers, so it will be in charge of processing the applications of ARCO rights, understanding ARCO rights as the right to access which grants to the title Holder, the right to attain with a previous request and with reasonable frequency the confirmation of the existence or inexistence of which of his/her Personal Data are included in KETZALTOUR, S.A. DE C.V., data base as well as information about the origin of the same, in which way these have been used and in general, the conditions and generalities of the treatment of those data.

The delivery of Personal Data will be without charge, covering only the justified expenses of delivery or with the reproduction cost in copies or other formats.

Nevertheless, if you (same person) reaffirm your request in a period of less than twelve months, the Law grants us the benefit of collecting for that concept, which at no moment will be higher than three days of the General Minimum Salary in force in Mexico City, unless there are substantial modifications to the Privacy Notice that motivate new enquiries the same must be delivered without charge.

Rectification right: it is that which grants the ability to update or rectify your Personal Data due to substantial changes in the same, or in its case, to modify or correct the same, if these are incorrect or incomplete. When the suppression or modification may cause harm to third parties or when there is legal duty to preserve your Personal Data, KETZALTOUR, S.A. DE C.V., will not proceed to the rectification of the same.